SUP acquires LiveJournal from Six Apart : Some Highlights

LiveJournalSix Apart, the world’s leading independent blogging software and services company, on December 3rd, 2007 announced that SUP, an international media company, has acquired LiveJournal (LJ), the pioneer of social networking communities online used by millions of people around the world to connect through personal journals and topic-based communities. SUP has launched an American company, LiveJournal, Inc., to manage and operate LiveJournal globally.

Six Apart will also continue to represent LiveJournal to advertisers and sponsors for at least the coming twelve months. Brand owners interested in advertising on LiveJournal or Six Apart’s Vox may visit here.

“While we’ll miss being LiveJournal’s home, this is a great milestone for LiveJournal and also lets us to focus on the core products invented at Six Apart: Movable Type, TypePad, and Vox,” said Alden. “We are investing heavily in the products and have substantial growth plans for 2008.”

About Six Apart
Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart is a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type Publishing Platform, the TypePad hosted blogging service, and Vox, a free blogging service for friends and families. For more information visit the Six Apart corporate web site at http://www.sixapart.com/.

About SUP
SUP is an international online media company with established partnerships with businesses across the globe. It was founded in the summer of 2006 by an international management team with Russian seed capital. SUP set itself the goal of building a portfolio of high-traffic-generating projects based in Moscow from which to expand worldwide. For more information, please visit http://www.sup.com/en/.

Personally, I didn’t like LiveJournal much mainly because of the limitations of not being able to modify the template and the sidebar. The overall user interface is a little complicated and confusing. Lets see what this acquisition brings to LiveJournal down the line.